Does everyone love Rolex? Everyone has his answer in his heart. There is no doubt that Rolex’s position in the watch industry is so high that no one can shake it. As a child, the Hong Kong movie “You have to work hard, you will get something” was deeply engraved in my mind. When we grow up, being able to own a Rolex becomes our goal and guide for progress. Why does everyone love Rolex? This is an exciting proposition.
Today, I finally found the answer to this torture that hits my soul.
• “Rolex” made the right choice from the beginning.
Rolex founder Hans Wilsdorf
Hans’ signature on the back of the watch, dated 1932
Regarding the brand name, he said: “One morning, I was sitting on the upper deck of a stagecoach passing through Cheapside Street in London. , I seemed to hear an elf’s voice whispering in my ear: ‘Rolex.'”
The earliest Rolex workshop
A concise and easy-to-read name is easier to remember than any other language, and it looks beautiful on the watch movement and dials. This is a success story in marketing strategy. When “Rolex” first entered the Chinese market, those who translated it into “Rolex” also contributed to its success. Who sells the best replica watches.
•Return to the true nature of a watch – accuracy
Regarding Rolex, pursuing “precision” is the brand’s unremitting effort.
Rolex has received a Swiss timepiece certificate from the official watch rating center in Biel, Switzerland.
Rolex received the “A” certificate from the Kew Observatory in the United Kingdom four years later. This also marked that from that time on, Rolex watches became a symbol of precision watches. Until now, the small daily error of Rolex watches is still an advantage that Rolex watches are proud of.
If you compare Rolex with watchmaking brands with a long history of two to three hundred years, it is still “young.” But Rolex’s watchmaking history is traceable. In the brand’s history of more than 100 years, we can find traces of the brand’s changes and innovations at each stage.
•Traceable brand historical development trajectory – emphasizing both classics and innovations
The Rolex Datejust 36 watch is a model of Rolex’s classic watches. It was born in 1945 and has more than 70 years of history. The Rolex Datejust is difficult to surpass regarding functionality and aesthetic design. Its most prominent feature is using Rolex’s iconic Oyster case, triangular pit bezel, and Oyster strap. The classic watch that combines these three points is the Datejust.
The new Oyster Perpetual Datejust 36 watch launched by Rolex in 2018
The Oyster Perpetual Datejust 36 watch launched by Rolex is equipped with an Everose gold steel model (a combination of Oystersteel and 18ct Everose gold) and a yellow gold steel model (a combination of Oystersteel and 18ct gold). Each style has many watch faces to choose from. In addition to innovations in appearance design, Rolex will not disappoint us in terms of movement performance. The new Oyster Perpetual Datejust is equipped with the latest generation 3235 movement, equipped with Rolex’s exclusive Parachrom blue niobium hairspring, which is made of a unique alloy, significantly improving the anti-magnetic performance and the shock resistance is ten times higher than the traditional hairspring.
Rolex Datejust 31
Who says men only love Rolex? Women’s passion for Rolex is also unquenchable. Rolex can not only be worn by men and women, but the brand also brings a new Datejust 31 watch to these women who love Rolex – there are three styles: 18ct white gold, 18ct gold, and 18ct eternal rose gold available. Everyone chooses. The Oyster Perpetual Datejust watch in the picture above is made of 18t white gold. The bezel is inlaid with sparkling diamonds, and the mother-of-pearl uses diamonds again as a time display. The details are full of luxury. Combining diamonds, mother-of-pearl, and precious metal materials without being too flashy is a sincere gift from Rolex to all women.
•Never settle for the status quo—try various things
Rolex GMT Master II watches
Speaking of Rolex’s new products in 2018, at the Baselworld at the beginning of the year, the “Pepsi Circle” – the Rolex GMT-Master II (GMT Master II) watch that aroused heated discussion as soon as it was launched. In 1955, the 10th year after the launch of Rolex Datejust, Rolex released the first GMT-Master watch. After that, it became one of the most popular among Rolex’s many series.
The five-bead chain bracelet used by Rolex “Pepsi Circle”
The highlight of the “Pepsi Ring” and the hotly debated place is the combination of the red and blue two-color ceramic bezel and the stainless steel case, and it is distinguished from the previous 18ct white gold “Pepsi Ring” by the “five-bead chain.” The previous GMT-Master II series watches used an Oyster bracelet. The breakthrough made by the “Pepsi Circle” in the selection of case materials is the use of steel, which means that the public price of the “Pepsi Circle” will be reduced accordingly. Lower prices do not mean lower performance. The new “Pepsi Circle” is equipped with a new movement, Caliber 3285, which increases the power reserve from the original 48 hours to 70 hours. Swiss fake watches.
The bezel of the Rolex GMT-Master II watch is red and blue, hence the name “Pepsi Circle.”
“Not content with the status quo” may also be one of the reasons for Rolex’s success. There is no such thing as “resting on one’s laurels.” Making more innovations and breakthroughs based on classics is the key to checks and balances. Although sometimes, these breakthroughs may be challenging to accept for a while. Among them, designs such as precious metals and gemstones are used on tool watches.
Rolex Oyster Perpetual Cosmograph Daytona chronograph watch
Another explosive news for Rolex in 2018 is that Rolex launched a new “rainbow circle” – the Oyster Perpetual Cosmograph Daytona chronograph watch. This is not the first time Rolex has launched the “Rainbow Circle” Daytona. As early as 2012, Rolex launched the first Rainbow Di at the Baselworld. To say that a classic series like Daytona is not only popular now but also since the birth of the Daytona series in 1963, it marked the addition of a “strong general” to Rolex’s classics. Whether in the primary or secondary auction market, the response to Rolex Daytona is scorching. This shows that consumers are delighted with the design and performance of Daytona.
The bezel uses carefully selected gemstones.
The “Rainbow Circle” still uses the three iconic sub-disc designs, the Oyster bracelet and the rose gold case, instead of the previous platinum and gold. The most outstanding thing is the carefully selected, polished, and arranged gems on the bezel. Every gem must pass the watchmaker’s layers of checks to complete impeccable work. Therefore, the output of this new “rainbow circle” will not be very high and will only be mass-produced on a small scale. If you have the chance, it’s better to start early.
2018 New Rolex Submersible Watch
The new “Ghost King” in 2018, the Rolex Submersible, is still made of Rolex’s patented Oystersteel, with a D-blue dial (gradient from dark blue to pitch black). In fact, in 2014, the brand launched the Ghost King Gradient Dial, designed to pay tribute to the challenge and exploration of the deep sea.
The helium escape valve device on the side of the case
The new “Ghost King” has not changed much in design, and the brand has focused on the movement. Equipped with the new 3235 self-winding movement, the “Ghost King” has higher stability, shock resistance, and anti-magnetic capabilities. “Ghost King” is aimed at friends with higher requirements for diving or who have more needs in terms of presence.
Speaking of Rolex’s “success story,” the reason is not complicated:
- Maintaining its original intention.
- Insisting on working hard on watchmaking technology.
Why does everyone love Rolex? Because it is accurate enough, it allows people to feel the charm of machinery again; it is also iconic enough and can even represent the mark of an era, and its name is unknown to everyone.
Band Length: 20cm
Series: Gmt Master Ii
Case Size: 40mm
Dial Color: Black Dial
Case Thickness: 15mm